Via internet and Twitter and using his pony Whiskey and an unnamed "stunt" dog as models dressed in the brand new shirts, the whole sales pitch seems to be filmed with nothing else than a smart phone.
I don't know who Schwarzy's ad agency is, but I think for a target price of $25 per shirt, he could have come up with some better ways to market his apparel, But the clever business man in a variety of industries, including publishing, financial services, real estate and more, obviously wants to keep the overhead small.Whiskey looks good in her #comewithmeifyouwanttolift shirt. The sale ends tomorrow. Get it: https://t.co/BpFyz2zmLG pic.twitter.com/wM1L94An1z— Arnold (@Schwarzenegger) May 2, 2016
Good thing though: A portion of the proceeds goes to his almost 25 year old foundation "After School All Stars" which provides comprehensive out-of-school time programs to over 70'000 participating students in the Los Angeles school area. So if you want to join the "movement" as the 68 year-old calls it, buy your self a tee here.
And Arnie always had a sense of funny self-deprecation, his user name on Snapchat: ArnoldSchnitzel